Stratford-upon-Avon Victorian Christmas Market Festival 2021
We plan to be back in 2021 on 9 - 12 December, 2021. Please check back here later in the year for more details.
The 2017 event...
There was much merriment and festive cheer at the inaugural Victorian Christmas Festival which the Town Council co-hosted with Stratford-on-Avon District Council and LSD Promotions. The town thrived over what should have been a three day period, Friday 8, Saturday 9 and Sunday 10 December. Unfortunately, due to really adverse weather conditions, it was with great regret that the Festival on Sunday had to be cancelled due to heavy snow.
However, all was far from lost as the visitor numbers on Saturday were 64% higher than the same Saturday last year (28,268 vs 17,226 in 2016). Footfall around town was just over 30,000 on the same day in 2016, compared to almost 58,000 this year. That’s a 91% increase in footfall across the town compared to the same Saturday last year.
This new and exciting festive Victorian Christmas event with a Dickensian theme featured traditional gift & craft markets, street food stalls, vintage fun fair rides, and a plethora of street and staged entertainment supported by both amateurs and professionals.
Throughout Friday and Saturday, over 200 face to face feedback surveys were carried out. Visitors thought that there was a great variety of stalls and that the overall atmosphere was fantastic. Without exception, every interviewee said they would definitely come again next year. Gratifyingly, all had visited shops, cafes, restaurants or pubs whilst in the town.
The Town and District Councils had cause for celebration at the Pride of Stratford Awards in February 2019 when, in association with market operator, LSD Promotions, we collected the award for Tourism Initiative of the Year 2018 for the Victorian Christmas Market Festival.
The Festival brought numbers in excess of 102,000 people into Stratford-upon-Avon during the weekend, many of whom were new visitors to the town.
The visitors thronged the town, and the market, shops, cafés and restaurants thrived throughout the weekend. There was definitely a social media buzz during and after the event and we were pleased to see so many favourable comments, particularly the Facebook review claiming that it was “the best Christmas Market we have visited”.