Stratford-upon-Avon Victorian Christmas Market Festival


Stratford-upon-Avon Victorian Christmas Market Festival
6, 7, 8 December, 2019

Following the huge success Victorian Christmas Market Festival that has taken place in Stratford-upon-Avon in 2017 and 2018, the Town and District Councils are again working in partnership with event organiser, LSD Promotions.  This year’s three-day event will take place on Friday 6, Saturday 7 and Sunday 8 December, 2019.

This exciting festive Victorian Christmas event with a Dickensian theme will feature traditional gift & craft markets, street food stalls, vintage fun fair rides, and a plethora of street and staged entertainment supported by both amateurs and professionals. 

The opening times of the festival are as follows:

Friday 6 December (11am – 8pm)
Saturday 7 December (10am – 8pm)
Sunday 8 December (10am – 5pm)


Professional DJ Ian Jones will be on centre stage in Henley Street and will be introducing a plethora of amazing acts over the Festival weekend, from choirs, singers to dance groups.

So come and enjoy the Christmas merriment and fun as Stratford-upon-Avon becomes the world's stage...

Get Involved!

We would like to offer you the opportunity to showcase your talents, free of charge at the event and play a part in making the festival a magical event not to be missed!  

If you are interested in taking part in the Festival in its inaugural year, please would you kindly read the invitation letterTerms & Conditions and fill out the application form

Please also take note of the attached Contact Privacy Statement, and sign the consent section at the bottom of the application form, to allow us permission to keep your data on file.

Please then send your completed application form to Lisa Cowley either via email or by calling 01789 269332.


Experience what makes Christmas in Stratford-upon-Avon so unique, the town's streets will be filled with 200+ stalls filling its historic streets with the colours, sounds and irresistible aromas of Christmas past and present. On sale will be an array of products including local arts and crafts, international products, festive gifts and tempting international street food.  Enter into the festive spirit and sample local gins, mulled wine, baileys and other Christmas cheer.

For more information please visit LSD Promotion's website. 

Fun Fair 

The Fun Fair on Rother Market is provided by Bob Wilson's Funfairs.  Ride the magical Victorian carousel, slide the helter skelter, sway on the swing boats and enjoy other traditional fun fair rides.

The 2017 event...

There was much merriment and festive cheer at the inaugural Victorian Christmas Festival which the Town Council co-hosted with Stratford-on-Avon District Council and LSD Promotions. The town thrived over what should have been a three day period, Friday 8, Saturday 9 and Sunday 10 December.  Unfortunately, due to really adverse weather conditions, it was with great regret that the Festival on Sunday had to be cancelled due to heavy snow.  

However, all was far from lost as the visitor numbers on Saturday were 64% higher than the same Saturday last year (28,268 vs 17,226 in 2016).  Footfall around town was just over 30,000 on the same day in 2016, compared to almost 58,000 this year. That’s a 91% increase in footfall across the town compared to the same Saturday last year.

This new and exciting festive Victorian Christmas event with a Dickensian theme featured traditional gift & craft markets, street food stalls, vintage fun fair rides, and a plethora of street and staged entertainment supported by both amateurs and professionals. 

Throughout Friday and Saturday, over 200 face to face feedback surveys were carried out.  Visitors thought that there was a great variety of stalls and that the overall atmosphere was fantastic.  Without exception, every interviewee said they would definitely come again next year.  Gratifyingly, all had visited shops, cafes, restaurants or pubs whilst in the town.

Award winners...

The Town and District Councils had cause for celebration at the Pride of Stratford Awards in February 2019 when, in association with market operator, LSD Promotions, we collected the award for Tourism Initiative of the Year 2018 for the Victorian Christmas Market Festival.

The Festival brought numbers in excess of 102,000 people into Stratford-upon-Avon during the weekend, many of whom were new visitors to the town.

The visitors thronged the town, and the market, shops, cafés and restaurants thrived throughout the weekend. There was definitely a social media buzz during and after the event and we were pleased to see so many favourable comments, particularly the Facebook review claiming that it was “the best Christmas Market we have visited”.