Markets in Stratford-upon-Avon

Stratford-upon-Avon is one of the premier tourist destinations in the country and the town’s markets play an important role in promoting the town as a tourist attraction.

Markets in Stratford-upon-Avon

Traditional Retail Market 

Enter the super shopping world of the weird and wonderful with a range of stalls that include local makers, street food, cool junk, vintage & rare finds.  Every Friday on Rother Street.

Urban Mix Market

Producers & occasional farmers adding their own healthy twist to the urban mix, plus an on-trend range of artisan food stalls.  Wise buys to suit all tastes & styles every Saturday on Rother Street.

Waterside UpMarket 

Stratford-upon-Avon’s premier Sunday market, known as the Upmarket.  Open every Sunday from 31 January 2021.   Also open Bank Holiday Mondays. The Upmarket offers top quality products, gift ideas, treats & sweets, handcrafted items, designer jewellery, all types of artwork, wooden toys, clothing, delicious street food and occasional street entertainers and characters to delight the children.   Stroll & browse along a backdrop of elegance, enjoy a treasure trove of expert vendors, local makers, crafters & artists, the loaded stalls make up this charming and splendid market with something for everyone. 

For all enquiries, contact LSD Promotions Marketplace Ltd via telephone 01384 877336 or email

Stratford-upon-Avon Town Council and Stratford-on-Avon District Council contract LSD Promotions Marketplace Ltd to provide the markets held in Stratford-upon-Avon town centre.  The Councils welcome your views and comments concerning the markets; please contact them at

Market History

Following the suppression of the Guild of the Holy Cross, King Edward VI granted a charter of incorporation to Stratford-upon-Avon on 28 June 1553. The charter conferred on the inhabitants a borough constitution comprising the right to hold, and collect tolls from, a weekly Thursday market and two annual fairs.

At that time, most country dwellers wishing to exchange their farm produce for items they could not make for themselves depended almost entirely on towns within a radius of five miles or so.   As a result, places like Stratford-upon-Avon had fairs and a weekly market because it was particularly well-placed to serve as a market centre, due to the important crossing of the River Avon where several routes converged.

In 1819 under the authorisation of George III the Charter Market was changed to a Friday, the reason for the change was to avoid competition with markets in other nearby towns.

A vibrant and busy market still thrives in Stratford-upon-Avon today.  The traditional Charter market is held in Rother Market every Friday with upward of forty traders.

To read more about the Friday Charter Market, as well as the Saturday and Sunday Markets - please visit the LSD Promotions website.

Stratford-upon-Avon Victorian Christmas Market Festival

For the past three years the Town and District Councils have worked in partnership with event organiser, LSD Promotions to create a town centre based three-day Christmas Festival which took place during early December.

This exciting festive Victorian Christmas event with a Dickensian theme featured traditional gift & craft markets, street food stalls, vintage fun fair rides, and a plethora of street and staged entertainment supported by both amateurs and professionals. 

The Festival brought numbers in excess of 102,000 people into Stratford-upon-Avon during the weekend in 2018, many of whom were new visitors to the town.

The town was thronged and the market, shops, cafés and restaurants thrived throughout the weekend.  There was definitely a social media buzz during and after the event and we were pleased to see so many favourable comments, particularly the Facebook review claiming that it was “the best Christmas Market we have visited.”

The Town and District Councils had cause for celebration at the Pride of Stratford Awards on 8 February 2019 when, in association with market operator, LSD Promotions, we collected the award for Tourism Initiative of the Year 2018 for the Victorian Christmas Market Festival.

Unfortunately due to the Coronavirus pandemic, the event scheduled to take place in December 2020 was cancelled.  However, the Town and District Councils along with LSD Promotions hope to hold the event over four days in 2021 from 9 - 12 December.