Markets in Stratford-upon-Avon

Stratford-upon-Avon is one of the premier tourist destinations in the country and the town’s markets play an important role in promoting the town as a tourist attraction.

Markets in Stratford-upon-Avon

Traditional Retail Market 

Enter the super shopping world of the weird and wonderful with a range of stalls that include local makers, street food, cool junk, vintage & rare finds.  Every Friday on Rother Street.

Urban Mix Market

Producers & occasional farmers adding their own healthy twist to the urban mix, plus an on-trend range of artisan food stalls.  Wise buys to suit all tastes & styles every Saturday on Rother Street.

Waterside UpMarket 

Stratford-upon-Avon’s premier Sunday market, known as the Upmarket.  Open every Sunday from 30 January 2022.   Also open Bank Holiday Mondays. The Upmarket offers top quality products, gift ideas, treats & sweets, handcrafted items, designer jewellery, all types of artwork, wooden toys, clothing, delicious street food and occasional street entertainers and characters to delight the children.   Stroll & browse along a backdrop of elegance, enjoy a treasure trove of expert vendors, local makers, crafters & artists, the loaded stalls make up this charming and splendid market with something for everyone. 

For all enquiries, contact LSD Promotions Marketplace Ltd via telephone 01384 877336 or email

Stratford-upon-Avon Town Council and Stratford-on-Avon District Council contract LSD Promotions Marketplace Ltd to provide the markets held in Stratford-upon-Avon town centre.  The Councils welcome your views and comments concerning the markets; please contact them at

Market History

Following the suppression of the Guild of the Holy Cross, King Edward VI granted a charter of incorporation to Stratford-upon-Avon on 28 June 1553. The charter conferred on the inhabitants a borough constitution comprising the right to hold, and collect tolls from, a weekly Thursday market and two annual fairs.

At that time, most country dwellers wishing to exchange their farm produce for items they could not make for themselves depended almost entirely on towns within a radius of five miles or so.   As a result, places like Stratford-upon-Avon had fairs and a weekly market because it was particularly well-placed to serve as a market centre, due to the important crossing of the River Avon where several routes converged.

In 1819 under the authorisation of George III the Charter Market was changed to a Friday, the reason for the change was to avoid competition with markets in other nearby towns.

A vibrant and busy market still thrives in Stratford-upon-Avon today.  The traditional Charter market is held in Rother Market every Friday with upward of forty traders.

To read more about the Friday Charter Market, as well as the Saturday and Sunday Markets - please visit the LSD Promotions website.

Stratford-upon-Avon Victorian Christmas Market  Festival will be held on Thursday 8 to Sunday 11 December, 2022

Opening times:

Thursday 11:00am to 8:00pm

Friday and Saturday 10:00am to 8:00pm

Sunday 10:00am to 5:00pm

Stratford-upon-Avon is a tourist town and we do have a coach park that will take approx. 70 coaches – there is no pre booking so it will be on a first come basis.  The charges are the normal coach park charge and can be viewed here

There is no charge into this town centre event.  There are a large number of restaurants and cafes in the town centre.  The event is close to the River Avon, the Royal Shakespeare Company, Shakespeare Birthplace Trust (a number of their properties are in the town), there is a wheel just the other side of the river for those that want to have a better view of the town!  There will be a small funfair with a carousel, a stage with some live and recorded music.  The market will have approximately 300 stalls.  The town has a  M&S and lots of independent businesses.

To read more about this event and the other markets that are held in Stratford-upon-Avon, please visit:

Accessibility Statement