Markets in Stratford-upon-Avon

Stratford-upon-Avon is one of the premier tourist destinations in the country and the town’s markets play an important role in promoting the town as a tourist attraction.

Traditional Retail Market 
Enter the super shopping world of the weird and wonderful with a range of stalls that include local makers, street food, cool junk, vintage & rare finds.  Every Friday on Rother Street.

Urban Mix Market
Producers & occasional farmers adding their own healthy twist to the urban mix, plus an on-trend range of artisan food stalls. Wise buys to suit all tastes & styles every Saturday on Rother Street.

Waterside Upmarket
Stratford-upon-Avon’s premier Sunday market, known as Waterside Upmarket, is open every Sunday from April to Christmas, and every Bank Holiday Monday.  A wide range of top quality products, delicious street food, local makers, artists and occasional street entertainers.

For all enquiries, contact LSD Promotions Marketplace Ltd - tel: 01384 877336 or email

Stratford-upon-Avon Town Council and Stratford-on-Avon District Council contract LSD Promotions Marketplace Ltd to provide the markets held in Stratford-upon-Avon town centre. The Councils welcome your views and comments concerning the markets; please contact them at

Market History

Following the suppression of the Guild of the Holy Cross, King Edward VI granted a charter of incorporation to Stratford-upon-Avon on 28 June 1553. The charter conferred on the inhabitants a borough constitution comprising the right to hold, and collect tolls from, a weekly Thursday market and two annual fairs.

At that time, most country dwellers wishing to exchange their farm produce for items they could not make for themselves depended almost entirely on towns within a radius of five miles or so.   As a result, places like Stratford-upon-Avon had fairs and a weekly market because it was particularly well-placed to serve as a market centre, due to the important crossing of the River Avon where several routes converged.

In 1819 under the authorisation of George III the Charter Market was changed to a Friday, the reason for the change was to avoid competition with markets in other nearby towns.

A vibrant and busy market still thrives in Stratford-upon-Avon today.  The traditional Charter market is held in Rother Market every Friday with upward of forty traders.

To read more about the Friday Charter Market, as well as the Saturday and Sunday Markets - please visit the LSD Promotions website.

Stratford-upon-Avon Victorian Christmas Market Festival 

In 2017 the Town and District Councils worked in partnership with event organiser, LSD Promotions; to create a town centre based three-day Christmas Festival which took place on Friday 8, Saturday 9 and Sunday 10 December, 2017.

This new and exciting festive Victorian Christmas event with a Dickensian theme featured traditional gift & craft markets, street food stalls, vintage fun fair rides, and a plethora of street and staged entertainment supported by both amateurs and professionals. 

Both councils and LSD Promotions are delighted to be bringing back the Victorian Christmas Market Festival for it's second year.  Read more here...